Friday, April 30 • 6 pm – 10 pm
Registration
Reception
Keynote by Dan Zanes
Saturday, May 1 • 9:30 am – 8:30 pm
9:30 am – 10:00 am
Registration
10:00 am – 11:15 am • The Future of Marketing Kindie Music: From Photocopied Flyers to Social Networking
Moderator – Ashley Albert (The Jimmies)
Regina Kelland (To Market Kids)
Andy Blackman Hurwitz (Baby Loves Disco)
Justin Roberts (Recording Artist)
Mona Kayhan (Putumayo Kids)
From photocopied flyers to social networking to search engine optimization, everyone’s trying to figure out how to get the word out about their music, gigs, merchandise and how to build their fanbase. We’ll discuss which strategies are just catch phrases with no substance, which ones deliver actual results, and how to prioritize your marketing dollars and hours.
10:30 am -11:45 am • Moving Pictures: TV, DVD, Online and More
Moderator: Michael Rachap (Readeez)
Dan Gellert (Jitterbug)
Jeffrey Lesser (Little Airplane)
Jack Forman (Recess Monkey)
TV isn’t the only way that video can be important, though it’s obviously a goal for many. Just about everyone has a TV show treatment in their back pocket. Here, we’ll talk not just about traditional TV but also about other video platforms that can be successful for you, whether it’s online, direct sales of DVDs, or something else.
11:30 am – 12:45 pm • Recording 101- How to Make a Good Kindie Record From Production to Packaging
Moderator – Tor Hyams
Rick Chertoff (Producer)
Ralph Covert (Ralph’s World)
Marty Beller (They Might Be Giants, Producer)
Dean Jones (Dog on Fleas, Producer)
Mindy Thomas (Sirius/XM Kids’ Place Live)
Your time and money are limited, and you want to make the best possible record. We’re going to talk about how to set your priorities, whether you have a big budget or a budget from the folds of your couch. We’ll go from soup to nuts — from songwriting to packaging.
12:00 pm – 1:15 pm • Distribution in 2010 and Beyond: More Ways to More Ears
Moderator: Debbie Block (Bill Harley)
Danny Fisher (Tune-A-Fish)
Veronica Villarreal (E1)
Cathy Fink (Cathy & Marcy)
Kevin Salem (Little Monster Records)
Music distribution is a whole new world compared to even a few years ago. What’s the best approach for you — do-it-yourself? Purely digital distribution? Or try to get distribution from one of the big guys?
2:00 pm – 3:15 pm • Old School Meets New School: Bridging the Gap
Moderator: Stefan Shepherd (Zooglobble)
Kathy O’Connell (WXPN Kids’ Corner)
Elizabeth Mitchell (Recording Artist)
Suni Paz (Recording Artist)
Bill Harley (Recording Artist)
Many among us have been doing music for families for years or decades. Here, we’ll talk about what we have in common, what we can all learn from each other, and our collective future.
2:30 pm – 3:45 pm • Gigs and Venues: From Libraries to Festivals and Everywhere in Between
Moderator: Bill Childs
Marty Diamond (Paradigm)
Panos Panay (SonicBids)
Darren Critz (Symphony Space)
Sara Hickman (Recording Artist)
Family music fits in a huge spectrum of places, from libraries to festivals and almost everywhere in between. This panel will touch on all subjects, but will especially address non-traditional venues and strategies for getting your local venues to consider adding family-oriented shows.
3:00 pm – 4:15 pm • What’s the Story? Kitchen-Counter PR vs the Big Kid Publicists
Moderator: Liz Gumbiner (Cool Mom Picks)
Beth Blenz-Clucas (Sugar Mountain PR)
Laura Sullivan (Parenting)
Andy Adelewitz (Paradigm)
Ray Andersen (Mr. Ray)
Publicity is changing — as much because the targets of publicity have changed. In the last year, at least two major magazines have folded (Cookie and Wondertime) and much of the traditional media is staggering. Family artists have had success in with a range of strategies, ranging from kitchen-counter PR to hiring major national agencies. We’ll talk about what’s the right strategy for you.
5:00 pm – 8:30 pm • Showcase
Justin Roberts & the Not Ready for Naptime Players
Rani Arbo & daisy mayhem
Frances England
The Hipwaders
Mr. Leebot
Rhythm Child
Jonathan Samson
Sugar Free Allstars
Sunday, May 2
12:00 pm – 4:00 pm • Festival
Ralph Covert
Clementown
Bill Harley
Recess Monkey
Royal Order of Chords and Keys
Secret Agent 23 Skidoo
