KindieFest 2010 took place from April 30 through May 2, 2010 at Littlefield NYC in Brooklyn.

Here’s an outline of what took place throughout the weekend:

Friday, April 30 • 6 pm – 10 pm

Keynote by Dan Zanes

Saturday, May 1 • 9:30 am – 8:30 pm

9:30 am – 10:00 am


10:00 am – 11:15 am • The Future of Marketing Kindie Music: From Photocopied Flyers to Social Networking

Moderator – Ashley Albert (The Jimmies)
Regina Kelland (To Market Kids)
Andy Blackman Hurwitz (Baby Loves Disco)
Justin Roberts (Recording Artist)
Mona Kayhan (Putumayo Kids)

From photocopied flyers to social networking to search engine optimization, everyone’s trying to figure out how to get the word out about their music, gigs, merchandise and how to build their fanbase.  We’ll discuss which strategies are just catch phrases with no substance, which ones deliver actual results, and how to prioritize your marketing dollars and hours.

10:30 am -11:45 am • Moving Pictures: TV, DVD, Online and More

Moderator: Michael Rachap (Readeez)
Dan Gellert (Jitterbug)
Jeffrey Lesser (Little Airplane)
Jack Forman (Recess Monkey)

TV isn’t the only way that video can be important, though it’s obviously a goal for many.  Just about everyone has a TV show treatment in their back pocket.  Here, we’ll talk not just about traditional TV but also about other video platforms that can be successful for you, whether it’s online, direct sales of DVDs, or something else.

11:30 am – 12:45 pm • Recording 101- How to Make a Good Kindie Record From Production to Packaging

Moderator – Tor Hyams
Rick Chertoff (Producer)
Ralph Covert (Ralph’s World)
Marty Beller (They Might Be Giants, Producer)
Dean Jones (Dog on Fleas, Producer)
Mindy Thomas (Sirius/XM Kids’ Place Live)

Your time and money are limited, and you want to make the best possible record.  We’re going to talk about how to set your priorities, whether you have a big budget or a budget from the folds of your couch.  We’ll go from soup to nuts — from songwriting to packaging.

12:00 pm – 1:15 pm • Distribution in 2010 and Beyond: More Ways to More Ears

Moderator: Debbie Block (Bill Harley)
Danny Fisher (Tune-A-Fish)
Veronica Villarreal (E1)
Cathy Fink (Cathy & Marcy)
Kevin Salem (Little Monster Records)

Music distribution is a whole new world compared to even a few years ago.  What’s the best approach for you — do-it-yourself?  Purely digital distribution?  Or try to get distribution from one of the big guys?

2:00 pm – 3:15 pm • Old School Meets New School: Bridging the Gap

Moderator: Stefan Shepherd (Zooglobble)
Kathy O’Connell (WXPN Kids’ Corner)
Elizabeth Mitchell (Recording Artist)
Suni Paz (Recording Artist)
Bill Harley (Recording Artist)

Many among us have been doing music for families for years or decades.  Here, we’ll talk about what we have in common, what we can all learn from each other, and our collective future.

2:30 pm – 3:45 pm • Gigs and Venues: From Libraries to Festivals and Everywhere in Between

Moderator: Bill Childs
Marty Diamond (Paradigm)
Panos Panay (SonicBids)
Darren Critz (Symphony Space)
Sara Hickman (Recording Artist)

Family music fits in a huge spectrum of places, from libraries to festivals and almost everywhere in between.  This panel will touch on all subjects, but will especially address non-traditional venues and strategies for getting your local venues to consider adding family-oriented shows.

3:00 pm – 4:15 pm • What’s the Story? Kitchen-Counter PR vs the Big Kid Publicists

Moderator: Liz Gumbiner (Cool Mom Picks)
Beth Blenz-Clucas (Sugar Mountain PR)
Laura Sullivan (Parenting)
Andy Adelewitz (Paradigm)
Ray Andersen (Mr. Ray)
Publicity is changing — as much because the targets of publicity have changed.  In the last year, at least two major magazines have folded (Cookie and Wondertime) and much of the traditional media is staggering.  Family artists have had success in with a range of strategies, ranging from kitchen-counter PR to hiring major national agencies.  We’ll talk about what’s the right strategy for you.

5:00 pm – 8:30 pm • Showcase

Justin Roberts & the Not Ready for Naptime Players
Rani Arbo & daisy mayhem
Frances England
The Hipwaders
Mr. Leebot
Rhythm Child
Jonathan Samson
Sugar Free Allstars

Sunday, May 2

12:00 pm – 4:00 pm • Festival

Ralph Covert
Bill Harley
Recess Monkey
Royal Order of Chords and Keys
Secret Agent 23 Skidoo

And here’s some of the people you’ll hear from (alphabetically):

Andy Adelewitz (Paradigm Agency/Publicity)
Ashley Albert (The Jimmies)
Ray Andersen (Mr. Ray)
Marty Beller (They Might Be Giants; Producer)
Beth Blenz-Clucas (Sugar Mountain PR)
Rick Chertoff (Producer)
Bill Childs (Spare the Rock, Spoil the Child)
Ralph Covert (Ralph’s World)
Darren Critz (Symphony Space)
Marty Diamond (Paradigm Agency/Booking)
Danny Fisher (Tune-A-Fish Records)
Jack Forman (Recess Monkey)
Dan Gellert (Jitterbug TV)
Liz Gumbiner (Cool Mom Picks)
Bill Harley (Grammy-winning performer)
Sara Hickman (2010-11 State Musician of Texas)
Andy Blackman Hurwitz (Baby Loves…)
Tor Hyams (Grammy nominated producer, Co-Founder, Kidzapalooza)
Dean Jones (Dog on Fleas; Producer)
Mona Kayhan (Putumayo Kids)
Regina Kelland (To Market Kids, formerly Rounder Records, Kelland Consulting)
Stephanie Mayers (Putumayo Kids)
Elizabeth Mitchell (Elizabeth Mitchell & Family)
Kathy O’Connell (WXPN’s Kids’ Corner)
Panos Panay (SonicBids)
Suni Paz (Children’s Music Network Magic Penny Award recipient)
Michael Rachap (Readeez/Songeez)
Justin Roberts (Justin Roberts & the Not Ready for Naptime Players)
Kevin Salem (Little Monster Records)
Stefan Shepherd (Zooglobble.com)
Laura Sullivan (Parenting Magazine)
Mindy Thomas (XM/Sirius)
Veronica Villarreal (Koch/E1)


The day of panels will be followed by an evening of showcasing bands, networking, and fun.  Featured performances will include:

Justin Roberts & the Not Ready for Naptime Players
Frances England

Mr. Leebot
Rani Arbo & daisy mayhem
Rhythm Child

Jon Samson, Cocreative Music
Sugar Free Allstars
The Hipwaders

Sunday, May 2, from noon until 4 – Festival!

Sunday, the family music festival will have even more great acts, including:

Ralph Covert
Bill Harley
Secret Agent 23 Skidoo
Recess Monkey
The Royal Order of Chords and Keys


14 Responses to 2010

  1. Looks like a wonderful showcase conference. Please keep me and my Cool Beans Band in mind for future events. Schedule permitting, we’d enjoy partcipating. Our national audience would love to haer us there! All the best!

    Cool Beans,
    Steve Pullara and His Cool Beans Band

  2. Jeremy Bryan says:

    Where can I send a promo CD for a kid’s hip hop act called Figureheads?

  3. Amy Elkins says:

    My band Mama Mac would love to participate in the next Kindiefest!
    Are you taking submissions?

  4. Robbi K says:

    I’d love to sit on any panel regarding Arts in Ed and multi-cultural programming! Can’t wait! Happy Holidays, meantime!

  5. Birdie says:

    Birdie would love to attend and perform at the conference. Where can we submit a CD for consideration?

  6. BillChilds says:

    Keep an eye on the website for details on how to submit for consideration.

  7. I’m all signed up. Can’t wait to attend!

    Thanks so much for doing this Bill, Tor, and Stephanie!

    Debbie Cavalier

  8. Dre Towey says:

    I will be attending the conference/festival. I would love to send a press kit to you with sample CDs as well. Please keep me posted-



  9. BillChilds says:

    Hi Dre,

    Keep an eye on the site for details of how to submit materials!

  10. Gary Negbaur says:

    Quick question: for the sunday festival, what is the charge for children to attend?

  11. BillChilds says:

    Hi Gary,

    For Sunday, it’s $10 in advance, $15 at the door for everyone except infants, who are free.

  12. Taylor says:

    Hipsters w/ kids loves you and some of our friends will be be there to soak in the goodness and represent so we can tell our readers all about it in time for next year!

  13. DaDa Rocks! says:

    Looks like an awesome conference – wish I was speaking on the uses of social media (like facebook and twitter!)

  14. Pingback: Silly Bus Blog » Blog Archive » Silly Bus | Silly Bus Rocked at Chick-fil-A | Free Kids Music Show

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